ORG Indiana University Title Dr. BIO Dr. Edward Castronova, Associate Professor, Dept. of Telecommunications at Indiana University, wonders why vanilla ice cream is even produced in a world that knows chocolate. He holds a PhD in Economics from the University of Wisconsin-Madison. Professor Castronova specializes in the study of games, technology, and society. Notable works include Wildcat Currency: The Virtual Transformation of the Economy (Yale 2014), Virtual Economies: Analysis and Design (with Vili Lehdonvirta, MIT 2014), Synthetic Worlds: The Business and Culture of Online Games (Chicago 2005), Exodus to the Virtual World (Palgrave 2007). Castronova was born as Edward Bird in 1962, converted to Roman Catholicism in 1995, and took his wife's name on marrying in 2000. He has two sons, two god-children and a beagle named Tilly. Castronova thinks God is a game designer: Get to Heaven for the win.