ORG University of Michigan Title BIO Andrew McGill is Adjunct Associate Professor of Organizational Behavior and Human Resource Management and Adjunct Associate REsearch Scientist at the University of Michigan Business School. He has been on the faculty since 1993. Before that, he spent a quarter-century as a senior executive in a consulting firm, an award-winning business-economics journalist, and as visiting professor in the Graduate Schools of Journalism and Business at Michigan State University. He obtained his Ph.D. in organizational behavior and human resource management in 1989 from The University of Michigan. Professor McGill's areas of interest include: Developing more customer-focused and customer-driven organizations; organizational honesty-trust and its linkage to long-term customer relationships; new forms of partnering and alliances; new forms of employee rewards creation to stimulate rapidly responding to customer needs; the annuity value of customer retention and innovative methods for linking it to organizational rewards; utilizing human resource mechanisms to change human behavior and reinforce becoming more customer-focused; global competition in search of new customers; cognitive aspects of organizational change, particularly in turbulent environments; current research centers on the banking, consumer goods, health care, telecommunications, automotive, high technology and biotechnology industries.